HEARO
A hearing-impaired student
During the pandemic, as Karen relied on lip-reading, she struggled with mask-wearing due to communication barriers.
Karen Youakim
She passed the International Baccalaureate Diploma exam in 2023, scoring a 42 with three core points.
She felt frustrated and experienced exhaustion and migraine.
THE REAL PROBLEM
Only 30%
of English is readable on the lips, the rest being educated guessing.
68.7%
of deaf young people are also far less likely to go into higher education, and suffer a four-times higher unemployment rate.
71%
of deaf people drop out of college due to difficulties in communication.
Deaf individuals encounter communication barriers that affect their interaction and access to information.
UAE STATISTICS
According to the World Health Organization (WHO), it is estimated that approximately 4.4% of the UAE population has disabling hearing loss. Population: The UAE has a population of around 9.6 million people. Based on the prevalence rate mentioned above, this suggests that there could be around 420,000 individuals in the country with disabling hearing loss.
Add Any content hereSUICIDE RATES AMONG THE DEAF AND MUTE COMMUNITY
GIVING A VOICE TO THE DEAF AND MUTE
HEARO SMART ASSISTANT
HEARO POCKET
HEARO POCKET
HEARO POCKET works based on motion detection. With the usage of the in- built tilf sesons of the Lego Ev3, the device translates motion of a particular angle to speech.
PROTOTYPE
HEARO SMART ASSISTANT
HEARO SMART ASSISTANT uses the google teachable machine to convert ASL into written language, using a camera as a detector and deciphers it using probability graphs.
PROTOTYPE
Hearo Smart Assistant
<div>Teachable Machine Image Model</div>
<button type=”button” onclick=”init()”>Start</button>
<div id=”webcam-container”></div>
<div id=”label-container”></div>
<script src=”https://cdn.jsdelivr.net/npm/@tensorflow/tfjs@latest/dist/tf.min.js”></script>
<script src=”https://cdn.jsdelivr.net/npm/@teachablemachine/image@latest/dist/teachablemachine-image.min.js”></script>
<script type=”text/javascript”>
// More API functions here:
// https://github.com/googlecreativelab/teachablemachine-community/tree/master/libraries/image
// the link to your model provided by Teachable Machine export panel
const URL = “./my_model/”;
let model, webcam, labelContainer, maxPredictions;
// Load the image model and setup the webcam
async function init() {
const modelURL = URL + “model.json”;
const metadataURL = URL + “metadata.json”;
// load the model and metadata
// Refer to tmImage.loadFromFiles() in the API to support files from a file picker
// or files from your local hard drive
// Note: the pose library adds “tmImage” object to your window (window.tmImage)
model = await tmImage.load(modelURL, metadataURL);
maxPredictions = model.getTotalClasses();
Hearo Pocket
IMPACT OF OUR PRODUCT
B2C
HEARO PACKAGE
VERBALLY CHALLENGED INDIVIDUALS
ONLINE MARKETING
HEARO WILL EVENTUALLY REACH OUT TO THE MARKET FOR MUTE PEOPLE, ULTIMATELY BREAKING THROUGH COMMUNICATION BARRIERS FOR THE DEAF AND MUTE COMMUNITY
DIRECTED SALES
EMPOWER YOUR COMMUNITY WITH INCLUSIVE COMMUNICATION – OFFERING SPECIAL DISCOUNTS AND TAILORED SUPPORT FOR EDUCATIONAL INSTITUTIONS, HEALTHCARE FACILITIES,. AND ORGANIZATIONS FOSTERING ACCESSIBILITY
B2B2C
HEARO PACKAGE
MARKETING PARTNER
DUBAI CARES
10% OF THE PEOPLE DUABI CARES HAS HELPED BELONG TO THE DEAF AND MUTE COMMUNITY.
ZAYED HIGHER ORGANIZATION FOR PEOPLE OF DETERMINATION (POD)
AIMS TO EMPOWER THE HARD OF HEARING; EMPOWER THE COMMUNITY WITH INCLUSIVE COMMUNICATION MEDIUMS.
COST BREAKUP
Cost Price= AED 150
Selling Price= AED 350
Financial Model – Phase 1
Cost Price= AED 150, Selling Price= AED 350
Local stakeholders
420k individuals with hearing impairment
Revenue
420k x 350 = 147M AED is the revenue made of package
Profit
147 – (420k x 150) = 84M AED is the profit made of package
UNIQUE SELLING PROPOSAL
Hearo deciphers ASL within a matter of seconds
The Hearo package is portable, making it convenient for the user
HEARO VS Other Products
Competitors Analysis
S.W.O.C ANALYSIS
SURVEY RESULTS
Do you think deafness affects a child’s education?
A device that translates sign language to speech can help resolve this problem.
Do you think this is a major concern?
When needed, if such a device is sold at 350 Dhs, would you invest in it?